Social media and luxury fashion brands in China: the case of Coach-Reference-Cited by-同舟云学术

Social media and luxury fashion brands in China: the case of Coach

Published:2014-04-24 Issue:3 Volume:5 Page:251-265
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Ng Mark

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

http://www.tandfonline.com/doi/pdf/10.1080/20932685.2014.907607

Reference64 articles.

1. Atsmon, Y., Dixit, V., Leibowitz, G. & Wu, C. (2011). Understanding China's growing love for luxury. Retrieved from http://www.mckinsey.com/locations/greaterchina/InsightsChina_LuxuryGoods.pdf.

2. Atsmon, Y., Ducarme, D., Magni, M. & Wu, C. (2012). Luxury without borders: China's new class of shoppers take on the world. Retrieved from http://www.mckinseychina.com/wp-content/uploads/2012/12/the-mckinsey-chinese-luxury-consumer-survey-2012-12.pdf.

3. The ‘real thing’: Branding authenticity in the luxury wine trade

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