A study on consumers’ experiences and avoidances of mobile shopping application advertisements-Reference-Cited by-同舟云学术

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A study on consumers’ experiences and avoidances of mobile shopping application advertisements

Published:2018-03-14 Issue:2 Volume:9 Page:148-160
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Keem Jee Su¹^ORCID,Lee Seunghee¹^ORCID

Affiliation:

1. Department of Clothing & Textiles, Sookmyung Women’s University, Seoul, Korea

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2018.1432406

Reference20 articles.

1. The Residual Impact of Avoided Television Advertising

2. The Study of Factors Affecting Mobile Advertising Avoidance

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1. In-app advertising: a systematic literature review and implications for future research;Spanish Journal of Marketing - ESIC;2023-11-23

2. The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness;Journal of Business Research;2022-11

3. Service innovations’ roles in long-term relationships with business customers;Journal of Global Scholars of Marketing Science;2019-08-29

4. A Nondisturbing Service to Automatically Customize Notification Sending Using Implicit-Feedback;Scientific Programming;2019-03-03

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