Consumer behaviour of pre-teen and teenage youth in China
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
http://www.tandfonline.com/doi/pdf/10.1080/20932685.2013.817141
Reference70 articles.
1. Pre‐adolescent consumer conformity: A study of motivation for purchasing apparel
2. Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
3. Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents
4. Children's Recognition of Consumption Symbolism in Children's Products
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