A longitudinal study of Olympic Games’ impact on the image of a host country
Author:
Affiliation:
1. Department of Tourism, Events, and Attractions, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA
Funder
Rosen College of Hospitality Management
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2019.1568952
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