The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement-Reference-Cited by-同舟云学术

The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement

Published:2013-07 Issue:5 Volume:30 Page:482-496
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Rasty Fereshte,Chou Chia-Jung,Feiz Davood

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Reference92 articles.

1. Ken-Air Tours—The volatile tourism market in Singapore

2. Creativity in Print Advertising: A Test of the Remote Associate Matching Model

3. The ad creativity cube: conceptualization and initial validation

4. Measuring User Participation, User Involvement, and User Attitude

5. Situational Variables and Consumer Behavior

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