Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival-Reference-Cited by-同舟云学术

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Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival

Published:2022-05-04 Issue:4 Volume:39 Page:373-393
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Chi Xiaoting¹^ORCID,Meng Bo²,Zhou Heng¹,Han Heesup³^ORCID

Affiliation:

1. School of Tourism and Geography Science, Qingdao University, Qingdao, P.R. China

2. Department of Tourism Management, Shanxi University, Taiyuan, P.R. China

3. College of Hospitality and Tourism Management, Sejong University, Gwangjin-Gu, South Korea

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2022.2105474

Reference63 articles.

1. Visit intention and destination image in post-Covid-19 crisis recovery

2. On the evaluation of structural equation models

3. Image theory: Principles, goals, and plans in decision making

4. Measuring the economic contribution of beer festivals on local economies: The case of York, United Kingdom

5. An Evaluation of Green Ryokans through a Tourism Accommodation Survey and Customer-Satisfaction-Related CASBEE–IPA after COVID-19 Pandemic

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3. Investigation on Festival Consumption Promotion Mechanism in the Post-Pandemic Period: The Case of the Qingdao International Beer Festival;Sustainability;2024-07-23

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