How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2016.1232671
Reference61 articles.
1. The marketing challenge: Towards being profitable and socially responsible
2. A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm
3. Effects of message appeal and service type in CSR communication strategies
4. AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.
5. Corporate identity and corporate communications: creating a competitive advantage
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