A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Reference42 articles.
1. Stakeholder collaboration and heritage management
2. Competitive Identity
3. Critical Success Factors in Destination Marketing
4. Dubai – a star in the east
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3. Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach;Journal of Heritage Tourism;2023-03-27
4. A Model for Brand Personality Word Embedding: Identifying UNESCO World Heritage Personality Categories;Journal of Travel Research;2023-01-16
5. World Heritage Sites;The Palgrave Handbook of Global Sustainability;2023
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