Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry
Author:
Affiliation:
1. Tourism Faculty, Isparta University of Applied Sciences, Isparta, Turkey
2. Department of Tourism Management, Süleyman Demirel University, Isparta, Turkey
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2255884
Reference72 articles.
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