Assessing the Effectiveness of Marketing Strategies in Tourist Hotels: An Illustration Using a Multi-Method Approach in Taiwan
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Reference93 articles.
1. Are Selling, General, and Administrative Costs "Sticky"?
2. Measuring efficiency in the hotel industry: A stochastic frontier approach
3. Marketing Effectiveness and Business Performance in the Hotel Industry
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