Understanding online travel communities: a literature review and future research directions in hospitality and tourism

Author:

Zhou Yuan1,Kim Woo Gon1,Okumus Bendegul2,Cobanoglu Cihan3

Affiliation:

1. International Center for Hospitality Research & Development, Dedman College of Hospitality, Florida State University, Tallahassee, FL, USA

2. Rosen College of Hospitality Management, University of Central Florida, Orlando, FL, USA

3. Muma College of Business, University of South Florida, Sarasota, FL, USA

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Reference79 articles.

1. Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust

2. Ali, F. & Çobanoğlu, ca. 2020. Global tourism industry may shrink by more than 50% due to the pandemic. The Conversation. Retrieved July 9, 2020, from https://theconversation.com/global-tourism-industry-may-shrink-by-more-than-50-due-to-thepandemic-134306]

3. Online travel purchasing: A literature review

4. The impact of online reputation on hotel profitability

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