Segmentation of potential film tourists by film nostalgia and preferred film tourism program

Author:

Kim Seongseop (Sam)1,Kim Sangkyun (Sean)2ORCID

Affiliation:

1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd. TST East, Kowloon, Hong Kong

2. School of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup WA 6027, Australia

Funder

The Hong Kong Polytechnic University

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

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