How do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites-Reference-Cited by-同舟云学术

How do Destination Management Organization-Led Postings Facilitate Word-of-Mouth Communications in Online Tourist Communities? A Content Analysis of China’s 5A-Class Tourist Resort Websites

Published:2015-08-27 Issue:7 Volume:33 Page:929-948
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Niu Yongge,Wang Cheng Lu,Yin Shimin,Niu Yixuan

Funder

National Natural Science Foundation of China

Fundamental Research Funds for the Central Universities of China

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Reference49 articles.

1. The Information Content of Advertising: A Meta-Analysis

2. Advertising visuals in global brands’ local websites: a six-country comparison

3. Residents as Travel Destination Information Providers: An Online Community Perspective

4. Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei

5. Word of mouth: understanding and managing referral marketing

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