Impact of corporate social responsibilities on customer responses and brand choices
Author:
Affiliation:
1. College of Hospitality and Tourism Management, Sejong University, Seoul, Korea
2. Department of Airline Services, Dongshin University, Jeollanam-do, Korea
3. AIR BUSAN Passenger Transport Service BAS Co., Ltd, Busan, Korea
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2020.1746731
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3. Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective
4. The theory of planned behavior
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