Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Reference46 articles.
1. Dimensions of Brand Personality
2. An Empirical Investigation of Attitude Theory for Tourist Destinations: a Comparison of Visitors and Nonvisitors
3. A Path Analytic Model of Visitation Intention Involving Information Sources, Socio-Psychological Motivations, and Destination Image
4. Affective Images of Tourism Destinations
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