Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB
Author:
Affiliation:
1. Faculty of Business Administration, University of Macau, Taipa, China
2. School of Hotel and Tourism Management, Youngsan University, Haeundae-Gu, Korea
3. The College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2020.1862023
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