The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community
Author:
Affiliation:
1. Tourism Department, Fudan University, Shanghai, China
2. The School of Tourism and Hospitality Management, Temple University, Philadelphia, USA
3. The Department of Marketing, Warwick University, Coventry, UK
Funder
The National Social Sciences Foundation of China
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2018.1553749
Reference67 articles.
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2. Roles and Resource Contributions of Customers in Value Co-creation
3. Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews
4. Consumer perception of knowledge-sharing in travel-related Online Social Networks
5. Generation Y travelers’ commitment to online social network websites
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