The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community

Author:

Shen Han1,Wu Laurie2,Yi Sitong3,Xue Lan1

Affiliation:

1. Tourism Department, Fudan University, Shanghai, China

2. The School of Tourism and Hospitality Management, Temple University, Philadelphia, USA

3. The Department of Marketing, Warwick University, Coventry, UK

Funder

The National Social Sciences Foundation of China

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Reference67 articles.

1. Accenture. (2015). The digital lives of Chinese consumers. Retrieved August 2016, from https://www.accenture.com/t20150523T022409_w_/us-en/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Dualpub_1/Accenture-China-Consumer-Insights.pdf.

2. Roles and Resource Contributions of Customers in Value Co-creation

3. Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews

4. Consumer perception of knowledge-sharing in travel-related Online Social Networks

5. Generation Y travelers’ commitment to online social network websites

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