Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model-Reference-Cited by-同舟云学术

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Published:2018-09-04 Issue:7 Volume:36 Page:770-783
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Min Somang¹,So Kevin Kam Fung¹,Jeong Miyoung²

Affiliation:

1. School of Hotel, Restaurant and Tourism Management, Center of Economic Excellence in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USA

2. School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USA

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2018.1507866

Reference74 articles.

1. Are Individual Differences Germane to the Acceptance of New Information Technologies?

2. Enhancing Service Loyalty

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Estimating Nonresponse Bias in Mail Surveys

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