Does Green Mean Healthy? Nutrition Label Color Affects Perceptions of Healthfulness
Author:
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2012.725270
Reference33 articles.
1. A Cross-Cultural Study of the Affective Meanings of Color
2. Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols
3. Consumer Generalization of Nutrient Content Claims in Advertising
4. Forming impressions of personality.
5. DEVELOPMENT OF FOOD PREFERENCES
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