Rethinking Risk: Prospect Theory Application in Health Message Framing Research
Author:
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2015.1110004
Reference29 articles.
1. Moving beyond the function of the health behaviour: The effect of message frame on behavioural decision-making
2. When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
3. The role of dispositional factors in moderating message framing effects.
4. Communicating the Consequences of Early Detection: The Role of Evidence and Framing
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