Social Media Health Promotion and Audience Engagement: The Roles of Information Dissemination, Organization-Audience Interaction, and Action Confidence Building
Author:
Affiliation:
1. Department of Communications and New Media, National University of Singapore
2. Department of Communication, George Mason University
Funder
no funding
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2022.2150809
Reference56 articles.
1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
2. Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media
3. Effects of Functional Interactivity on Patients’ Knowledge, Empowerment, and Health Outcomes: An Experimental Model-Driven Evaluation of a Web-Based Intervention
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