Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility
Author:
Affiliation:
1. Brian Lamb School of Communication, Purdue University
2. Department of Pharmacy Administration and Public Health, St. John’s University
3. Department of Communication, Saint Louis University
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2021.1914385
Reference49 articles.
1. Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
3. Antidepressant Direct-to-Consumer Advertising and Social Perception of the Prevalence of Depression: Application of the Availability Heuristic
4. Revisiting the Behavioral Model and Access to Medical Care: Does it Matter?
5. The Interplay of Information Diagnosticity and Need for Cognitive Closure in Determining Choice Confidence
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