The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes: Evidence from an Experimental Study
Author:
Affiliation:
1. Department of Health Sciences and Medicine, University of Lucerne
2. Department of Media and Communication Science, University of Erfurt
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2021.1956072
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