What Motivates Users to Continue Using Diet and Fitness Apps? Application of the Uses and Gratifications Approach
Author:
Affiliation:
1. Media Communication Division, Hankuk University of Foreign Studies
2. School of Media & Communication, Chung-Ang University
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2016.1167998
Reference47 articles.
1. A Persuasive and Social mHealth Application for Physical Activity: A Usability and Feasibility Study
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5. Media Appropriateness in the Conduct and Discovery of Deceptive Communication: The Relative Influence of Richness and Synchronicity
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