Communication Strategies to Promote COVID-19 Vaccination Intention: How Effective are Source, Appeal, Framing, and Evidence Type Approaches?
Author:
Affiliation:
1. Department of Marketing, Feliciano School of Business, Montclair State University
2. School of Communication & Media, Montclair State University
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2024.2346959
Reference103 articles.
1. The role of message framing in promoting MMR vaccination: Evidence of a loss-frame advantage
2. Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis
3. Risky Business: Challenges in Vaccine Risk Communication
4. The effects of message framing on mammography utilization.
5. Positive Attribute Framing Increases COVID-19 Booster Vaccine Intention for Unfamiliar Vaccines
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