Theories and Messages in South Korean Antismoking Advertising
Author:
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2014.915075
Reference33 articles.
1. Self-efficacy: Toward a unifying theory of behavioral change.
2. Health Promotion by Social Cognitive Means
3. Exploring Antismoking Ads: Appeals, Themes, and Consequences
4. Editorial
5. Tobacco
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2. Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change;Asian Journal of Communication;2022-10-26
3. The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents;International Journal of Environmental Research and Public Health;2020-11-16
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