In-Depth Investigation of Interpersonal Discussions in Response to a Safer Sex Mass Media Campaign
Author:
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2010.551582
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1. Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects
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4. Personal Involvement of Young People in HIV Prevention Campaign Messages: The Role of Message Format, Culture, and Gender
5. Exposure: Theory and Evidence about All the Ways it Matters
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