Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China-Reference-Cited by-同舟云学术

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Emotional Appeals and Norms: How Normative Perceptions Moderate the Persuasive Impacts of Discrete Emotional Appeals within Tobacco Pictorial Warnings in China

Published:2023-11-10 Issue: Volume: Page:1-16
ISSN:1041-0236
Container-title:Health Communication
language:en
Short-container-title:Health Communication

Author:

Tao Ran¹,Wang Xinyi²,Wang Yidi³,Yao Heyu⁴,Wu Shiwen⁴,Liu Jiaying³,Yang Sijia¹^ORCID

Affiliation:

1. School of Journalism and Mass Communication, University of Wisconsin-Madison

2. Annenberg School for Communication, University of Pennsylvania

3. Department of Communication, University of California Santa Barbara

4. Center for Studies of Media Development, School of Journalism and Communication, Wuhan University

Funder

University of Wisconsin-Madison

Wisconsin Alumni Research Foundation

Publisher

Informa UK Limited

Subject

Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10410236.2023.2277036

Reference91 articles.

1. Commentary: Understanding the origins of anger, contempt, and disgust in public health policy disputes: Applying moral psychology to harm reduction debates

2. The potential of shame as a message appeal in antismoking television advertisements

3. From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns

4. Graphic and Arousing? Emotional and Cognitive Reactions to Tobacco Graphic Health Warnings and Associated Quit-Related Outcomes Among Low SEP Population Groups

5. The Contemplation Ladder: Validation of a measure of readiness to consider smoking cessation.

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