Modeling the Relationship Between Perceived Descriptive Norms and Willingness to Practice COVID-19 Preventative Behaviors: A Test of the Mediation and Moderation Mechanisms in the Theory of Normative Social Behavior-Reference-Cited by-同舟云学术

Modeling the Relationship Between Perceived Descriptive Norms and Willingness to Practice COVID-19 Preventative Behaviors: A Test of the Mediation and Moderation Mechanisms in the Theory of Normative Social Behavior

Published:2023-01-10 Issue:2 Volume:39 Page:339-351
ISSN:1041-0236
Container-title:Health Communication
language:en
Short-container-title:Health Communication

Author:

Liu Rain Wuyu¹^ORCID,Cheng Ying²,Foerster Taylor Ann¹

Affiliation:

1. Department of Communication, The University of Arizona

2. Department of Management, California State University, San Bernardino

Funder

no funding associated with the work featured in this article

Publisher

Informa UK Limited

Subject

Communication,Health (social science)

Link

https://www.tandfonline.com/doi/pdf/10.1080/10410236.2023.2165257

Reference46 articles.

1. The Evolution of Norms

2. Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research

3. How Do Perceived Descriptive Norms Influence Indoor Tanning Intentions? An Application of the Theory of Normative Social Behavior

4. Centers for Disease Control and Prevention. (2021 January 15). How to protect yourself & others . CoronaVirus Disease 2019 (COVID-19). https://www.cdc.gov/coronavirus/2019-ncov/cdcresponse/about-COVID-19.html

5. Social Norms and Identity Relevance: A Motivational Approach to Normative Behavior

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