Complementary Public Service Announcements as a Strategy for Enhancing the Impact of Health-Promoting Messages in Fictional Television Programs
Author:
Affiliation:
1. Department of Psychological Medicine, University of Auckland
2. School of Psychology, University of Auckland
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2017.1283561
Reference30 articles.
1. Impact of an Alcohol Poisoning Storyline in a Fictional Television Program: An Experimental Study With a Live-to-Air Stimulus
2. Effect of a television programme on nutrition cognitions and intended behaviours
3. The Effect of State Policies on Organ Donation and Transplantation in the United States
4. A Meta-Analytic Review of Communication Campaigns to Promote Organ Donation
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