Red-Hot Reactance: Color Cues Moderate the Freedom Threatening Characteristics of Health PSAs
Author:
Affiliation:
1. Department of Communication Studies, Texas Christian University
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2019.1700885
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1. Dentine hypersensitivity: uptake of toothpastes onto dentine and effects of brushing, washing and dietary acid ?SEM in vitro study
2. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
3. An Evaluation of Six Manual Toothbrushes by Comparing their Effectiveness in Plaque Removal
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