Enviro-Bragging: When Influencers Should Not Be Humble about a Brand’s Sustainability-Reference-Cited by-同舟云学术

Enviro-Bragging: When Influencers Should Not Be Humble about a Brand’s Sustainability

Published:2023-07-03 Issue:3 Volume:23 Page:259-274
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Pittman Matthew¹^ORCID,Milfeld Tyler²^ORCID

Affiliation:

1. University of Tennessee, Knoxville, Tennessee, USA

2. Villanova University, Villanova, Pennsylvania, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2232781

Reference80 articles.

1. Adbrands.net. 2022. “Tide and Ariel Brand Profile.” Accessed https://www.adbrands.net/archive/us/tide-us-p.htm#:∼:text=Tide%20is%20the%20best%2Dseller,main%20segments%2C%20liquids%20and%20powders.

2. The Two Sides of Green: Successful Partnerships between Corporations and Nonprofits

3. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

4. When environmental messages should be assertive: examining the moderating role of effort investment

5. The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating the effectiveness of virtual influencers in prosocial marketing;Psychology & Marketing;2024-05-23

2. The effect of green influencer message characteristics: Framing, construal, and timing;Psychology & Marketing;2024-05-14

3. Charting New Waters in Influencer Advertising: Summary of Recent Inquiries;Journal of Interactive Advertising;2024-03-28