Antecedents and Consequences of Perceived Interactivity
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Published:2002-09
Issue:1
Volume:3
Page:34-45
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ISSN:1525-2019
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Container-title:Journal of Interactive Advertising
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language:en
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Short-container-title:Journal of Interactive Advertising
Author:
Jee Joonhyung,Lee Wei-Na
Publisher
Informa UK Limited
Subject
Marketing,Communication
Cited by
71 articles.
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