Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers-Reference-Cited by-同舟云学术

Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Published:2021-05-04 Issue:2 Volume:21 Page:121-138
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Brison Natasha T.¹^ORCID,Geurin Andrea N.²

Affiliation:

1. Texas A&M University, College Station, Texas, USA

2. Loughborough University London, London, UK

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2021.1919251

Reference111 articles.

1. The world’s highest-paid athletes, product endorsement, and Twitter

2. Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

3. Advertising Standards Authority (2020), “Influencers’ Guide to Making Clear That Ads Are Ads,” February 6, https://www.asa.org.uk/resource/influencers-guide.html.

4. Akhtar, A. (2016), “Olympics Was a Hit on Social, Less so for NBC TV,” August 24, https://www.usatoday.com/story/tech/news/2016/08/22/olympics-talk-amassed-187-million-tweets-15-billion-facebook-interactions/89114052.

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