Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms
Author:
Affiliation:
1. School of Journalism and Media Studies, San Diego State University, San Diego, California, USA
2. School of Journalism and Mass Communications, University of South Carolina, Columbia, South Carolina, USA
Funder
San Diego State University
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2021.1994060
Reference33 articles.
1. Allison, Paul. 2014. “Measure of Fit for Logistic Regression.” SAS, Accessed 25 October 2021. https://support.sas.com/resources/papers/proceedings14/1485-2014.pdf
2. Context is Key: The Effect of Program-Induced Mood on Thoughts about the Ad
3. The Role of Mood in Advertising Effectiveness
4. Altruism as hedonism: Helping and self-gratification as equivalent responses.
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3