1. Department of Strategies and Innovation, School of Management, Guangzhou University, Guangzhou Higher Education Mega Center, Guangzhou, People’s Republic of China
2. Department of Marketing Management, School of Management, Guangzhou University, Guangzhou Higher Education Mega Center, Guangzhou, People’s Republic of China
3. Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan
4. Guangzhou Comicfans Culture and Technology Development Co., Ltd, Guangzhou, People’s Republic of China