Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions-Reference-Cited by-同舟云学术

Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions

Published:2024-02-20 Issue: Volume: Page:1-15
ISSN:0953-7325
Container-title:Technology Analysis & Strategic Management
language:en
Short-container-title:Technology Analysis & Strategic Management

Author:

Ghorbanzadeh Davood¹^ORCID,Nair Kiran²^ORCID,Chandra Teddy³,Bakhtiyorovich Ergashev Jamshid⁴,Prasad K. D. V.⁵

Affiliation:

1. Department of Management and Social Science, Islamic Azad University Of Tehran North Branch, Estakhr, Iran

2. Department of Business Management, Abu Dhabi University, Abu Dhabi, United Arab Emirates

3. Department of Management, Institute Business, and Technology Pelita Indonesia, Pekanbaru, Indonesia

4. Dean of the Faculty of Mathematics and Informatics, Jizzakh State Pedagogical, Jizzakh, Uzbekistan

5. Symbiosis Institute of Business Management, Hyderabad, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/09537325.2024.2319606

Reference46 articles.

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4. Is virtual reality technology an effective tool for tourism destination marketing? A flow perspective

5. What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness