A study on the positioning of the brand variants by smartwatch manufacturers: a technometrics approach-Reference-Cited by-同舟云学术

A study on the positioning of the brand variants by smartwatch manufacturers: a technometrics approach

Published:2021-09-23 Issue: Volume: Page:1-15
ISSN:0953-7325
Container-title:Technology Analysis & Strategic Management
language:en
Short-container-title:Technology Analysis & Strategic Management

Author:

Gopinath Krishnan¹^ORCID,Sai Lokachari Prakash¹

Affiliation:

1. Department of Management Studies, Indian Institute of Technology Madras, Chennai, India

Publisher

Informa UK Limited

Subject

Management Science and Operations Research,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1980210

Reference50 articles.

1. Allied Market Research. 2020. Smartwatch Market Global Opportunity Analysis and Industry Forecast, 2020-2027 [WWW Document]. Accessed 9 September. https://www.alliedmarketresearch.com/smartwatch-market#:~:text=The%20global%20smartwatch%20market%20was,19.6%25%20from%202020%20to%202027.

2. Using smartwatches for fitness and health monitoring: the UTAUT2 combined with threat appraisal as moderators

3. Branded Variants: A Retail Perspective

4. Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry

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