Celebrity-fan relationship: studying Taylor Swift and Indonesian Swifties’ parasocial relationships on social media
Author:
Affiliation:
1. Imajin Indonesia, Jakarta, Indonesia
2. International Communication Program, School of Computing and Creative Arts, Bina Nusantara University International, Jakarta, Indonesia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/01296612.2024.2304422
Reference40 articles.
1. Development and validation of a parasocial interaction measure: The audience‐persona interaction scale
2. Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
3. Blumler, J. G., & Katz, E. (1974). The uses of mass communications: Current perspectives on gratifications research. SAGE Publications.
4. Following Your “Friend”: Social Media and the Strength of Adolescents' Parasocial Relationships with Media Personae
5. Celebrity-Persona Identification Scale
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1. Taylor Swift's Branding Strategy;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28
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