Post-hegemonic multidimensional analysis of anti-ideologies in Jollibee YouTube advertisements-Reference-Cited by-同舟云学术

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Post-hegemonic multidimensional analysis of anti-ideologies in Jollibee YouTube advertisements

Published:2024-02-13 Issue:4 Volume:51 Page:611-630
ISSN:0129-6612
Container-title:Media Asia
language:en
Short-container-title:Media Asia

Author:

Arlos Aisa P.¹^ORCID,Bragais Ma. Rosa Cer D.²^ORCID

Affiliation:

1. Institute of Education, Far Eastern University, Manila, Philippines

2. Institute of Arts and Sciences, Far Eastern University, Manila, Philippines

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/01296612.2024.2312655

Reference62 articles.

1. Alfred TV Vlog. (2019 February 07). Ang kwentong Jollibee valentine series 2019 anniversary [The Jollibee stories valentine series 2019 anniversary]. https://www.youtube.com/watch?v=RiqUVuvaXQY

2. Alman K. C. & Britt M. (2020). Aunt Jemima: Cultural hegemony in advertising. LinkedIn. https://www.linkedin.com/pulse/aunt-jemima-cultural-hegemony-advertising-karen-champagnie-alman-phd

3. Althusser, L. (1971). Ideology and ideological state apparatuses. In Lenin and philosophy and other essays (pp. 127–186). Monthly Review Press.

4. Althusser, L. (2008). On ideology. Verso Books. (Original work published 1971).

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