Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management-Reference-Cited by-同舟云学术

Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management

Published:2019-08-20 Issue:1 Volume:26 Page:28-42
ISSN:1046-669X
Container-title:Journal of Marketing Channels
language:en
Short-container-title:Journal of Marketing Channels

Author:

Anderson Rolph E.¹,Cohen Alex H.²,Christ Paul F.²,Mehta Rajiv³,Dubinsky Alan J.⁴

Affiliation:

1. LeBow College of Business, Drexel University, Philadelphia, PA, USA;

2. College of Business and Public Management, West Chester University, West Chester, PA, USA;

3. Martin Tuchman School of Management, New Jersey Institute of Technology, Newark, NJ, USA;

4. Selling and Sales Management, Purdue University, West Lafayette, IN, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2019.1647913

Reference68 articles.

1. Will the real channel manager please stand up?

2. Anderson, R. E., Dubinsky, A. J. & Mehta, R. (2014). Personal selling: Building customer relationships and partnerships (3rd ed.). Dubuque, IA: Kendall Hunt.

3. E-satisfaction and e-loyalty: A contingency framework

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