Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector-Reference-Cited by-同舟云学术

Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector

Published:2011-04-05 Issue:2 Volume:18 Page:147-163
ISSN:1046-669X
Container-title:Journal of Marketing Channels
language:en
Short-container-title:Journal of Marketing Channels

Author:

Binh Nguyen Ba¹,Terry Andrew²

Affiliation:

1. a Australian School of Taxation and Business Law, Australian School of Business, University of New South Wales , Sydney, Australia

2. b University of Sydney Business School, University of Sydney , Sydney, Australia

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2011.558831

Reference12 articles.

1. Anonymous . ( 2003, December 8 ). Laws for franchising scattered amongst many decrees . Vietnam Investment Review. Retrieved from http://goliath.ecnext.com/coms2/gi_0199-615163/Laws-for-franchising-scattered-amongst.html

2. Frazer , L. & Merrilees , B. ( 2009, June ). Pho24 in Vietnam: A case study of a newly emerging Asian franchise. Paper presented at the 2009 ICSB World Conference, Seoul, Korea.

3. Transplanted Company Law: An Ideological and Cultural Analysis of Market-Entey in Vietnam

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