Brand Awareness for Entrepreneurial Hotel Chains: Perceived Quality and Brand Loyalty-Reference-Cited by-同舟云学术

Brand Awareness for Entrepreneurial Hotel Chains: Perceived Quality and Brand Loyalty

Published:2015-03 Issue:3 Volume:19 Page:763-771
ISSN:0972-0073
Container-title:The Anthropologist
language:en
Short-container-title:The Anthropologist

Author:

Xu Fengzeng¹²,Li Yunhe¹²,Zhou Jian¹²

Affiliation:

1. School of Management, Shandong University , 27 Shandanan. Rd. Jinan, Shandong, China 250100

2. Center for Service Strategy and Service Management, Shandong University , 27 Shandanan. Rd. Jinan, Shandong, China 250100

Publisher

Kamla Raj Enterprises

Subject

Anthropology

Link

https://www.tandfonline.com/doi/pdf/10.1080/09720073.2015.11891712

Reference6 articles.

1. Aaker DA. 2009.Managing Brand Equity. New York: Simon and Schuster.

2. Burton J, Easingwood C, Murphy J 2001.Using Qualitative research to refine service quality models.QualitativeMarket Research: An International Journal, 4 (4): 217–223.

3. Carmen R, Vives X 1996. Why market shares matter: an information-based theory.The Rand Journal of Economics, 221–239.

4. Cohen J, Cohen P, West SG, Aiken LS2013.AppliedMultiple Regression/Correlation Analysis for theBehavioral Sciences. London: Routledge.

5. Macdonald E, Sharp B 2004.Management Perceptionsof the Importance of Brand Awareness as anIndication of Advertising Effectiveness. Department of Marketing. New Zealand: Massey University.

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