Do Female Marketing Personnel (FMP) Do Better in Service Industries? Insight Female Innate Characteristics and Female Marketing Capabilities (FMC)-Reference-Cited by-同舟云学术

Do Female Marketing Personnel (FMP) Do Better in Service Industries? Insight Female Innate Characteristics and Female Marketing Capabilities (FMC)

Published:2015-01 Issue:1 Volume:19 Page:259-276
ISSN:0972-0073
Container-title:The Anthropologist
language:en
Short-container-title:The Anthropologist

Author:

Chen Qinlan¹,Zheng Xiangmin²

Affiliation:

1. College of Business Administration , Quanzhou City, Fujian Province, 362021, China

2. College of Tourism, Huaqiao University Quanzhou City , Fujian Province, 362021, China

Publisher

Kamla Raj Enterprises

Subject

Anthropology

Link

https://www.tandfonline.com/doi/pdf/10.1080/09720073.2015.11891660

Reference38 articles.

1. Alba A 2000. Foreword. In: Jane L Parpart, M Patricia Connelly, V Eudine Barriteau (Eds.):Theoretical Perspectiveson Gender and Development (Canada). Ottawa: The International Development Research Centre, P. v.

2. Avotie L 1998.Chefer ur ett genushulturellt perspektiv (Managers from a Gender Culture Perspective). PhD Thesis, Unpublished. Uppsala, Sweden: Acta Universitatis Upsaliensis.

3. Barletta M 2003.Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’sLargest Market Segment. Chicago: Dearborn Trade Publishing.

4. Barletta M 2007.Are You Getting the Most Green fromGreen Marketing? The Answer Is No If You’re NotTargeting Women. Chicago: Advertising Age, Trendsight Published.

5. Blackford KMH, Newcomb A 2004.Analyzing CharacterIn: Juliet Sutherland, Sjaani. The Project Gutenberg Online Distributed Proofreading Team (E-text).

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