Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos
Author:
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/15377850903044742
Reference49 articles.
1. Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
2. Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption
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