Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns
Author:
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/108107396128248
Cited by 47 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Sensemaking and Persuasive Sensegiving: The Thank You North East Regional COVID-19 Campaign, the Brief We Never Wanted!;Journal of Creative Communications;2024-08-21
2. Writing about justice and injustice: Complex effects on affect, performance, threat, and biological responses to acute social stress among african American women and men;Social Science & Medicine;2023-01
3. Social Marketing Contributions to Mitigate Global Epidemics;Integrated Science of Global Epidemics;2023
4. The 4P Marketing Intervention Tools: Helping People Perform the Behavior;The Palgrave Encyclopedia of Social Marketing;2023
5. Designing mental health promotion campaigns: segmenting U.S. Veteran audiences to address public stigma;Journal of Mental Health;2022-05-03
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