Retail store layout optimization for maximum product visibility
Author:
Affiliation:
1. Retailer Products Research & Development, NielsenIQ, Chicago, IL, USA
2. Emory University Goizueta Business School, Atlanta, GA, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/01605682.2022.2056532
Reference43 articles.
1. Improved linear programming-based lower bounds for the quadratic assignment problem
2. Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences
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