Manufacturer rebate strategy under chain to chain competition
Author:
Affiliation:
1. University of Electronic Science and Technology of China, Chengdu, China
2. Hubei University of Economics, Wuhan, China
3. China Three Gorges University, Yichang, China
Funder
National Natural Science Foundation of China
Major Program of National Social Science Foundation of China
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/01605682.2022.2080007
Reference48 articles.
1. Contracting with demand uncertainty under supply chain competition
2. Competition among supply chains: Implications of full returns policy
3. Business Wire. (2007, May 24). HP launches “paperless” rebates. Retrieved from https://www.proquest.com/wire-feeds/hp-launches-paperless-rebates/docview/445029640/se-2?accountid=26782
4. Exclusive Channels and Revenue Sharing in a Complementary Goods Market
5. Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
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