Manufacturer’s online selling strategies under spillovers from online to offline sales
Author:
Affiliation:
1. School of Management, Wuhan Institute of Technology, Wuhan, China
2. School of Management, Hainan University, Haikou, China
3. College of Management and Economics, Tianjin University, Tianjin, China
Funder
National Natural Science Foundation of China
the Humanities and Social Sciences Youth Foundation, Ministry of Education of the People’s Republic of China
Key Program of National Natural Science Foundation of China
the 2021 Internal Scientific Research Fund Project of Wuhan Institute of Technology
China Scholarship Council
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/01605682.2022.2032426
Reference55 articles.
1. Agency Selling or Reselling? Channel Structures in Electronic Retailing
2. Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store
3. Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition
4. Channel Selection and Coordination in Dual-Channel Supply Chains
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