Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?
Author:
Affiliation:
1. School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
2. Business School, University of Hull, Hull, UK
Funder
National Natural Science Foundation of China
Humanities and Social Sciences Foundation for Young Scholars of China’s Ministry of Education
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/01605682.2020.1759383
Reference34 articles.
1. Product Price and Warranty Terms: An Optimization Model
2. The Bright Side of Supplier Encroachment
3. Optimal extended warranty strategy: Offering trade-in service or not?
4. Channel Selection and Coordination in Dual-Channel Supply Chains
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